Named Entity Recognition (NER)
AI identification of people, places, and organizations in text.
Definition
Named Entity Recognition (NER) is the AI process of identifying and classifying specific entities (people, places, organizations, dates, etc.) within text content to understand context and relationships.
Why It Matters
NER helps search engines and AI systems understand the specific entities mentioned in your content, improving context understanding and enabling better categorization. For local businesses, strong entity recognition helps AI systems understand location, service, and industry relationships.
How We Apply It
We optimize content with clear entity mentions, consistent naming conventions, and strategic entity relationships that NER systems can easily identify. This includes proper business name usage, location mentions, service terminology, and industry entity relationships that build topical authority.
Ready to Implement Named Entity Recognition (NER)?
Let's discuss how we can leverage Named Entity Recognition (NER) to improve your search visibility and drive real business results.